Let’s be real. I didn’t figure all of this out on my own. Some of it, sure. But mostly I follow smart people who share what they know, then I try it on our brand and tell you how it went. Here’s who taught me what, so you can follow them too.
Email and subscriptions
Max Sturtevant
Everything I know about email flows and subscriptions started with Max. Our welcome emails, our subscriber onboarding, even how we talk about skipping and swapping. His newsletter lands in my inbox and I steal something from it every week. If email feels like a mystery, start here.
Check out The Inbox NewsletterClaude skills
Cooper
Cooper is who taught me about Claude skills: showing Claude how you like something done once, so it does it your way every time after. Total game changer for a tiny team. His emails are short and actually useful.
Check out The Actionable AIOur brand board
Emma
Confession: we didn't make our brand board ourselves. Emma and Beachday Studio did, and it's the foundation of every image, email and reel we make. If you want yours done properly, go see Emma.
Check out Beachday StudioFound this useful? High five!
Everything here is free, always. If it saved you time or sparked an idea, the best way to say thanks is to treat yourself to something from our shop. Small business supporting small business. We love that for us.
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