Okayyyy. You asked for the prompts, so here are the prompts.
Quick context: I run Good Livin' with Brett. We don't have a marketing team, a designer or a dev. We have Claude. I ran through all my Claude credits on day one of this series, and honestly? Worth it.
These are the exact prompts I use. Swap the bits in [brackets] for your stuff.
First, set it up once
Most people open a blank chat every time and wonder why the answers are generic. Give Claude a home for your brand first. I use the Claude desktop app with a project folder, and it keeps notes about my brand between chats.
I run [brand], a [what you sell] brand for [who buys it]. I want you to act as my in-house marketing team. Here's my brand voice: [paste 5-10 lines of how you actually talk, plus words you never use]. Here are my products: [names, prices, links]. Here are things we can never say: [e.g. health claims, competitor names]. Save this as your notes about my brand and use it in everything we make together. Ask me 5 questions about anything you're unsure of before we start.
Write a [5]-email welcome series for people who just joined my list from [where they signed up]. Email 1 sends straight away and delivers [what they signed up for]. The rest go out every [2-3] days. Each email does one job. Give me subject line, preview text and the email, in my voice. End each one with a single clear button.
Here's a voice note transcript of me rambling about [topic]: [paste]. Pull out the 3 strongest ideas and turn each into a short email. Keep my phrases. Cut anything that sounds like a brochure.
Website and landing pages
Build me a single-page landing page for [product] for people coming from [Instagram ads / a reel]. Sections: hook, what's in it, how to use it, real reviews (I'll paste them), offer, FAQ. Mobile first. One HTML file I can host anywhere. Use my brand colours [hex codes].
Read this page as if you were a payment processor and an ad reviewer. Flag every line that could read as a health, income or results claim, and rewrite each one so it describes what the product is instead. [paste copy]
Images and content
Write me 5 image prompts for [product] for Instagram. Vibe: [e.g. hard flash, tight crops, real people, a little attitude]. The product is in the shot but not the hero. No posed product-on-a-table shots.
Here's what my next reel is about: [topic]. Give me 10 hooks for the first 2 seconds. Make 3 of them a little unhinged. I talk to camera, no voiceover.
Content from your customers
Here are 10 real customer reviews: [paste]. Pull out the exact phrases people use about taste, routine and how it fits their day. Then write 5 Instagram captions that use their words, in my voice. No health or results claims.
Running the business
Here's everything on my plate this week: [brain dump]. Sort it into: only I can do it, Claude can do it, and it can wait. For everything in the Claude pile, tell me exactly what to ask you.
I keep doing [repetitive task] by hand every week. Build me a simple tool that does it for me. Ask me questions until you understand exactly how I do it now.
That last one is how I ended up with a reel editor, a dashboard for my mornings and a whole lot of my evenings back.
One more thing
Prompts are the start. The magic is the back-and-forth. Tell it what's off. "Too salesy." "Shorter." "Sounds like a bank." It gets you faster every time.