Sending ad traffic to your homepage is like inviting someone over and making them find the kitchen themselves.
Every offer we run gets its own page. One product, one message, one button. Here's how I build them.
The structure I use every time
- Hook. Speak to the moment they're in. Big headline, one line underneath, button.
- Make it interactive. A quick quiz like "which one are you?" that highlights the right product. People love clicking.
- What's in it. Real ingredients, real amounts, what makes it different. Facts, no hype.
- How to use it. Recipes, routines, how it fits a real day.
- Proof. Real reviews, copied word for word.
- The offer. Price, what's included, any gifts. The button goes straight to checkout.
- FAQ and a final button. Answer the 5 things people actually ask.
The prompts
Build a single-page landing page for [product] for people coming from [ads / reels]. Use this structure: hook, quiz, what's in it, how to use it, reviews, offer, FAQ. Mobile first, one folder with index.html and an images folder. My colours: [hex]. Buttons go to this checkout link: [link].
My store is on Shopify. Make every buy button add [product variant] straight to the cart and go to checkout in one tap. Tell me how to find the variant ID.
Open the page at phone width and review it like a first-time visitor. What's confusing, what's slow, what makes you want to leave? Fix the top 5 things.
Putting it live (for free)
- I host our pages on Cloudflare Pages. It's free for this and fast.
- Claude deploys it for me, then we point a subdomain at it, like salty.yourbrand.com.
- Add your Meta pixel so you can see who clicked buy.
- Run the claim check before it goes anywhere near ads.
Read this page like a payment processor and an ad reviewer would. Flag anything that reads as a health, income or results claim and rewrite it to describe what the product is instead.
My rule: if I'm going to spend money sending people somewhere, it gets its own page. One page, one job.